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    #MFW: Magnificent Minimalism at Iceberg AW11

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    Rarely do we ever see such bare bones beauty look at a fall/winter fashion show, but if you look closer you will see that things aren't always what they seem... Lead makeup artist Charlotte...

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    Backstage Beauty Beat: Helmut Lang Fall 2014

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    THE SHOW: Helmut Lang THE HAIR: Eugene Souleiman played with three different textures in one ponytail by first applying Wella Professionals Velvet Amplifier and blow drying the product in. He...

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    • 2 of 6
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    Backstage Beauty Beat: Tory Burch

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    THE HAIR: Eugene Souleiman was nearly able to take the day off with this hairstyle, which he described as being all about subtlety. He took models’ freshly washed hair, parted it in the middle,...

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    • 3 of 6
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    Backstage Beauty Beat: Jeremy Scott Fall 2014

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    THE SHOW: Jeremy Scott THE HAIR: It was all bout the wet look as Eugene Souleiman started by combing in an extra dose of Wella Professionals Brilliance Conditioner with a fine tooth comb for even...

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    • 4 of 6
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    Backstage Beauty Look of the Day: Peter Som Spring 2015

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    THE SHOW: Peter Som THE HAIR: Eugene Souleiman wanted the girls to look regal when they walked the runway. He started with freshly washed hair and spritzed Wella Professionals Ocean Spritz at...

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    • 5 of 6
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    Backstage Beauty Look of the Day: Donna Karan Spring 2015

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    THE SHOW: Donna Karan THE HAIR: Eugene Souleiman opted for something ambitious, creating a four-strand rope twist. He began by adding extensions to lengthen and thicken the strands before...

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